In my former role, as the CTO at Sonicbids I had the pleasure to meet with many bright entrepreneurs in the music industry. One of the people that most impressed me was Brenden Mulligan, Founder of ArtistData. Brenden came across as someone truly passionate about helping the entire music community, and he is someone who “gets it”.
Artists have a challenge similar to corporations who are embracing social media, keeping their information up to date on a multitude of web sites. I know several artists and they struggle to keep their information (calendar, profiles, videos, etc..) up to date across half a dozen, or more, web sites. ArtistData simplifies this challenge in a very simple, yet powerful way.
Brenden recently shared some powerful stats about user adoption of their tool. I promised not to provide exact numbers but it’s worth noting that they have thousands of artists using the platform and more than 700,000 updates have already taken place. Impressive numbers considering they have spent no money on marketing and the product that is still in beta.
If you’re interested in learning more, check out Brenden’s interview on WeAreListening
This product will make a big difference to any artist out there. It may also one day, be a product that companies should investigate for managing their social media outreach, as the same challenges are becoming increasingly apparent in Corporate America.