I will be attending a webinar tomorrow that explores this very question. While I will explore this further after the webinar I wanted to take a few minutes of your time to share my thoughts going into the webinar.
Since I am a believer in trying new things I wanted to experiment and provide you this post as a podcast, using technology that I helped build back in my days at Brainshark. The technology is great, as you’ll hear, but keep in mind that I am experimenting, going without a written script, I hope it makes the podcast feel more conversational and therefore more enjoyable (let me know what you think).
Podcast is 4:48 in length:
John
September 18, 2009 at 8:31 pm
Hmmm. Looks like the fire has died down. Let throw some gasoline on it. http://bit.ly/EM3NZ
September 16, 2009 at 9:10 pm
Surly the better question should be “is Crossing the Chasm relevant to the marketing specifics of high tech products today”
Geoffrey Moore put his marketing theory forward nearly 20 years ago!
September 16, 2009 at 9:14 pm
That is also a great question James, well said. What is your take?
John
September 16, 2009 at 6:41 pm
John,
Good format – not the right model for my ADHD, but works well in exploring concepts better. I will put my comments on your other blog on the webinar.
Thanks
Esteban
September 16, 2009 at 3:31 pm
Love the experiment. It allowed me to do what I do best: multi-task. I can listen and learn while doing other like the best of them. I look forward to “hearing” more. Best.
September 16, 2009 at 3:32 pm
Thank you Sarah. I may be trying a Youtube podcast as a supplement to the blog tonight/tomorrow. Will wait your feedback on that.
John
September 15, 2009 at 11:41 pm
[...] Thoughts | Tags: CRM, efficiency, innovation, process, Social, Twitter | If you read/listened my blog post yesterday you’ll know that I was attending the HelpStream webinar that was supposed to discuss if [...]
September 15, 2009 at 8:44 am
Can you add qualifiers such as which markets, regions, verticals?
September 15, 2009 at 10:09 am
That is a great comment and I’ll try to provide more data following today’s webinar. However, here are some quick points based upon my experiences only, while there is data out there I haven’t yet gone back to dig it up.
- Failure rates are higher in Enterprise than SMB. Enterprise implementations are far more complex with multiple integration points.
- In businesses where processes are fairly static due to industry maturity rates of success are higher. The fact that processes are mature and people accept them lead to more successful implementations.
More to come.
John
September 15, 2009 at 1:15 am
[...] Has Social CRM crossed the Chasm? « Random Thoughts of a Boston-based CTO: John Moore’s Weblog johnfmoore.wordpress.com/2009/09/15/has-social-crm-crossed-the-chasm – view page – cached Posted on September 15, 2009. Filed under: CRM | Tags: CRM, innovation, Social | — From the page [...]