As I continue to spend time on Twitter my understanding of the platform, and how to use it to grow a personal brand, evolves. This post is not intended as my final thoughts on the subject, just a snapshot of my current thinking.
- Define your goals for social communications and how Twitter fits into these goals. Twitter does not address all needs, blogs are still important, face to face communication is still important. Twitter is but one tool and you should first understand how it is used and then how it fits into your overall personal or goals.
- I have spent a lot of time with Tweetdeck during my first few months on Twitter. Lately, however, I find myself spending more time with CoTweet. While it is often billed as a tool for corporate tweeting I highly recommend it for individual use. Scheduling tweets, my favorite feature, is a must if you blog. Twitter users with a community of more than 50 users (aka followers) will not see every tweet you send.
- With CoTweet, schedule key tweets to be sent during prime viewing windows. For example, when I am done writing a blog post that I want to ensure people read, I schedule it to be sent multiple times with a morning tweet around 10 AM and an afternoon tweet around 4 PM. These are great viewing times, make sure your voice is heard.
- Use Tools like MrTweet, Twitter Grader, and TweetPlus. MrTweet will give you a steady supply of recommended people to follow, Twitter Grader will help you understand how you are doing, and TweetPlus will point out where your community is blogging.
- Repeat after me. It is not about you, it is about your community. If you want people to respect you, to value you, you must first respect them and value them. Sounds obvious, yes, but this advice is often ignored.
I won’t bore you with more on this subject tonight. If you’re interested in hearing more, tweet me at @JohnFMoore or leave a comment here.