I am looking to collect data and appreciate as much feedback as possible. If you have time, also feel free to leave a comment:
After discussing with several people I have decided to pull this survey, for now. My desire is to make this survey more thorough. In the mean time, please feel free to leave comments, learning from what I am hearing.
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October 6, 2009 at 10:29 am
2 successful implementations; one at automotive and other at electronics enterprise
October 1, 2009 at 1:15 pm
Rodger, liked your posting on “9 Reasons Whu Reasons your CRM Sucks”. I also “consulted” for one of these companies and there are actually more than 9 reasons. How about adding:
1. You don’t empower your sales team to update the customer base and/or add new ones.
2. Your original administrator added duplicate fields creating a horrendous mess of a GUI.
3. Set up of customized “objects” limited your capability to create critical reports/dashboards.
4. You didn’t engage the sales team to find out what their pain points are and what they wanted in the CRM.
5. No training.
Enough said…this list could go on for quite a while. No wonder over 50% of CRM inplementations end up in failure.
October 1, 2009 at 6:19 am
Implementation for a 1000 user Consultancy firm that was successful. THe main reasons for the success was the dedication of their project group and the good understanding of the need for a CRM in their business. We had few large integrations to other systems and focused on things that were easy to implement but had nice ROI.
October 1, 2009 at 12:08 am
I voted ‘no’ because the client wanted to blanket its database of names with multiple offers (so many that at least one offer would apply to everyone on the list). I also wrote a post about it called 9 Reasons your CRM sucks – http://bit.ly/bttZg
October 1, 2009 at 12:31 am
Thanks for the feedback Rodger, great post by the way, going to share with people.
John
September 30, 2009 at 7:57 pm
Siebel CRM impementation for a major state gov. divison. This was a first for this state.
September 30, 2009 at 8:01 pm
Tim, can you share if the project was a success or failure in the eyes of you and your customers? Okay to reply privately and I will not share if best kept that way.
September 30, 2009 at 7:24 pm
Absolutely – as were almost all the ones prior. Except we no longer use the term “CRM,” which has become a four-letter work for software coupled with “window dressing” process design and little if any development of new, customer-driven strategies.
What CRM set out to be (at its noblest) is now accomplished through Outside-In, which aligns strategies with customers, process with strategies and then technology with process. The sequence is critical.
Ironically, Outside-In doesn’t “live’ in the marketing world or the CRM space. Forward thinkers process thinkers champion O-I. To join the O-I Process Group visit: http://www.linkedin.com/groups?gid=2057992
September 30, 2009 at 6:30 pm
I would love to get a copy of the results as well as comments.
September 30, 2009 at 7:13 pm
Definitely. I will keep reminding everyone of the survey until we get a decent set of results. I’ll than circulate, nothing private, open for whole community.
John