I came across this article on Mashable noting that CoTweet is making it’s move into the Enterprise. While a smart move for CoTweet I have to question how any CIO or CMO with common sense will justify the $1500 per month that they are charging. While this is small change for any Enterprise company, two things immediately turned me off:
- Invitation only. Not only is CoTweet asking for a lot of money for its service, you can’t get it unless the bouncers let you into the nightclub. Exclusive offers may be a good marketing play but feels like the wrong approach for a company helping us to openly work with customers.
- Twitter is but one channel…
While Twitter must play a role in your 2010 Social Media Plan, it is still but one arm of your overall communication and engagement strategy. As Enterprise CXOs think about their social channels and tools consider:
- If your use of social media is still immature I would recommend sticking with a free tool like Gist and using additional free applications to tie together the analytics..
- If you are further along with your social efforts moving forward with CoTweet seems to be a limiting decision. To be clear, I have not played with Enterprise CoTweet and am purely going off of my experience using the free version of CoTweet combined with the article I noted at the beginning of this article. However, I am currently checking out Radian6 and, based upon early results, I am impressed by it’s ability to gather data across channels (blogs, twitter, etc..) whereas CoTweet is limited to Twitter.
If anyone has more information on CoTweet Enterprise please share.