Is it possible to identify the true influencers in your market? Can you identify the true influencers within your own company? Can you identify those people who influence your own decisions?
If we can identify these influencers they would play a major role in the success of your business. Working proactively with these influencers would allow you to maximize your customer service activities as you deploy your Social Support Communities. These influencers would act as lead generators for your business and might be ideal, if they are companies, as partners to help close business.
How hard could it be to obtain this magical nugget of information? I tried Twitalyzer as I know they suggest your influencers. Unfortunately, they only listed one person who I even knew, none of them directly influence me in any way.
I don’t have the answers and would love to hear your thoughts.. Do you identify influencers? How do you do it?
John
December 4, 2009 at 2:58 pm
[...] – Can you identify the influencers in your market ? – 29/11/2009 par John [...]
November 30, 2009 at 4:27 am
John, I will write more tomorrow. In the meantime, I’ve always gone back to basics including customers, SMEs, analysts etc. Multipole domains, of course. Aaron
November 30, 2009 at 2:50 am
Great question! I don’t know that there’s any way to know except dive in and start participating in the community of interest, and you figure out who has the authority. Our company is lucky and smart enough to be a part of a great community of enthusiasts — customers & partners alike — who hang out on blogs, twitter, and forums talking about tech. They wouldn’t necessarily end up on any Twitter-wide “Influencer” lists, but they drive the conversation online and in the trade press.
I wrote about this a bit on my blog. Although I bash Klout a bit, I will say it does pick up some significant people when I tell it to analyze me.
November 30, 2009 at 2:55 am
Thank John, appreciate the feedback. I am going to have to take another look at Klout, comparing what it provides to other tools.
This is truly a tough problem to solve, will continue to dig in and feedback like yours will help guide the way.
Thanks, -John
November 30, 2009 at 12:50 am
[...] This post was mentioned on Twitter by John Moore, Boston PR. Boston PR said: by @JohnFMoore: Can you identify the #influencers in your market? http://bit.ly/4SBnYD #social #crm #ssc #cmo #marketing [...]