The social gurus, the self-proclaimed leaders of Social Media, Social CRM, and everything else social….
In 2010 businesses are going to return to a focus on delivering business value, this is your last day of hype, enjoy.
In 2010 government agencies will focus on delivering real value to its citizens, taking the open government initiative and converting those high-level thoughts into strategies and tactics. Plan to be amazed.
In 2010 we will remember that personal branding only works if you have a true message to deliver, real value beyond the great photo and 140 characters of the twitterverse. Deliver value.
The anti-guru, the individual that cuts through today’s hype to help deliver on the real promise of social as a component of how we do business, how we govern, how we self-promote, will be fully on the scene, replacing the thousands of self-proclaimed gurus. For those of you being displaced, please jump on the augmented reality train as it is leaving in a few minutes.
My wish for you is that you become that Social Anti-Guru, the person that helps your organization deliver true, measurable results. With that in mind, I wish you all a very Happy New Year.
John (Social Anti-Guru in Training)
p.s. Take the survey on your 2010 Social and CRM Plans (Thanks).