While the level of discussion about a product/company is never the full story, it does provide insight into how well a company is doing in getting its message out, how far the message is travelling, and, in my opinion, the likelihood of the product/company to be successful. At this moment in time I still have evaluation access to the Scout Labs and the Alterian Techrigy SM2 products and decided to give both a try to answer this simple question: Which of the five Social Media Monitoring (SMM) solutions that I have been reviewing has generated the most discussion over the course of the last six months?
Here are the solutions I have been evaluating:
- Alterian Techrigy SM2
- Scout Labs
Scout Labs Results
Setting up the searches within Scout Labs was very simple, generating some useful information. Answering my simple question was simple and I was able to generate this pie chart of the results.
This chart represents all searches for these products, based upon my search setup. Radian6 leads the way with 57%, Techrigy is second with 19%, Scout Labs has 14% of the total, Filtrbox comes in 4th with 9%, and Synthesio has 0% of the total. Key points to keep in mind, however:
- While easy to set up, the searches were for a simple search term in each case. For example, Radian6, Scout Labs, Synthesio. This type of search is incomplete, but probably covered the majority of the important searches.
- Scout Labs is not necessarily performing a complete search of the known universe. For example, Synthesio, a European provider of SMM solutions, is likely being short-changed in the overall volume of searches.
- The 0% of results returned for Synthesio does not indicate that no search results were returned. Conversations were returned, just a much smaller percentage of the total.
- Scout Labs is relatively new to the market, only coming onto the scene this year and should be excited about hitting the 14% mark with less than a year of public awareness.
Alterian Techrigy SM2 Results
I spent a lot of time trying to set up a similar search but was unable to do so. While I am certain it is possible I have yet to figure it out. Once I do so I will update this post with the results from an alternate data set.
Ultimately I would love to have access to all of these solutions all of the time so that I can share with you a completely view, maintaining as unbiased an attitude as I am able to. I will let you know if I am able to set up this sort of arrangement with each of the companies as I know it will benefit all of us.