Richard Boly, Director of the Office of eDiplomacy at the U.S. Department of State, and I spent time chatting about the way the State Department is leveraging social strategies and tools to better manage and train State Department employees. Richard began his career in Silicon Valley where he gained a core belief in the power of openness and collaboration, and has brought that belief, that passion, to his multi-decade role as a Foreign Service Officer at the State Department.
The eDiplomacy Office, for those that do not know, was setup by Colin Powell in the wake of the 9-11 and East African bombing attacks. The belief that the State Department needed to move from a “Need to know” mentality to a “Need to share” mentality drove the creation of the office and remains the its primary goal.
The ability to maintain institutional knowledge has always been a challenge for State. Staff is rotated from assignment to assignment on a regular basis (every two years), often resulting in expertise and institutional knowledge ending up in the wrong place, or at least in locations where it was hidden from those who could benefit from it. In order to become more operationally effective the State Department had to find ways of breaking through the command and control, top-down, mentality that had led to the information silos, it had to quickly become a more open, more internally transparent, organization. An internal Wiki was born.
While a Wiki may not seem cutting-edge, the cultural shift that a Wiki enabled, the cultural shift that it required, was major. Instead of centrally controlled information, the Wiki provided a method for anyone within State to share information, safely behind their firewalls, with anyone else at State. Information was no longer locked into organizational reporting structures, it was available to anyone. The wiki has recently passed the 10,000 article milestone and has become a core part of how information is shared.
This cultural shift has led to the creation of knowledge centers, such as Deskipedia, which is focused on streamlining the training of new Desk Officers. Due to the regular rotation schedules it was not uncommon for a new Desk Officer to begin at a post with almost no hand-off, no formal training, occurring. Deskipedia houses FAQs, Knowledge articles, Best practices, that literally save new Desk Officers hundreds of hours of training and reduce the likelihood of political gaffes occurring in the field.
Success comes at a price, however, and the eDiplomacy team is working on methods to crowdsource support, shifting some of this burden away from their team to the end-users that are living on these various communities and portals. The private sector is dealign with the same challenges, companies HP, Comcast, and BestBuy are seeing the power of crowdsourced communities.
The State Department has done an excellent job with their Secretary Sounding Board project, an Ideation Platform like that being used by GSA for their Better Buy Project. The platform has seen more than 1000 ideas entered with thousands of comments by others in the organization. The ideas have enabled those water cooler conversation of the past, those that rarely were heard of by others, and almost never discussed beyond the water cooler, to come to fruition. For example, as part of ongoing efforts to green government, people suggested the addition of loaner bicycles to go to meetings across town instead of having to ride cabs or use their own cars. These bikes, which are now a reality, will make a difference in effectiveness, and are but one small example of the power of employee collaboration.
It’s great seeing social tools being used to save all of us money while making key Federal organizations more efficient, and safer, in the process. Keep up the great work.
John












April 8, 2010 at 7:52 pm
[...] Following up with the eDiplomacy Team at the State Department April 8, 2010 — John Moore The United States Department of State (aka The State Department) is clearly a leader in the Federal Government in many ways including, in my opinion, making the change necessary to make open government a reality. As you may remember, I chatted with Richard Boly, Director of eDiplomacy, a couple of months ago, at which point he gave me a behind the scenes view into all that his organization has been working on. [...]
February 12, 2010 at 8:43 pm
Chuck – I work with Richard in the eDiplomacy Office at the US Dept. of State. Re your great questions:
“Are you using a reputation engine to allocate “points” to contributors that is commensurate with the perceived value of each contribution? If yes, do you use a single or multiple reputation engines across all your communities? If not, how do you measure and recognize contributions?”
At the moment we are not using any reputation scoring to address perceived value of contributions, but it is something we are looking for as we move to enhance the features associated with both our Communities@State blogs and our Secretary (of State) Sounding Board ideation application. This is mainly because the tool we started to use five years ago for the Communities@State (and also more recently for the Sounding Board) effort (i.e., Movable Type) served us well during the early implementation of this initiative, but now as use and sophistication by our employees has grown, we are looking to add more features.
Thus, given that we don’t have an automated reputation scoring feature today, to date our measurement and recognition of contributors has been largely done on ad hoc and/or anecdotal basis. Some examples: on the main page of our “Diplopedia” wiki we frequently highlight employees how have made significant and very useful contributions to our various web 2.0 initiatives; on the Sounding Board we also highlight ideas that have been implemented, and Secretary of State Clinton has even addressed such suggest stories in her “town hall” meetings with the entire Department; and we have looked for other ways to recognize our outstanding contributors, i.e., a couple of years ago we sent our leading eDiplomacy contributor to a Wikimania Conference in Cairo, Egypt.
Thanks also for the question about compiling reputation scores across multiple social platforms. I don’t believe this is an issue we have focused so far, and this is something we will certainly consider as we move forward with our plans to deploy additional features, including reputation scoring.
Hope that helps, and thanks again for your interest and provocative questions.
February 12, 2010 at 8:48 pm
Thanks for taking the time to respond Dan. -John
February 15, 2010 at 4:25 pm
Dan: Thanks for your response.
We are strong believers in the power of focused collaboration and synergy and I think what you folks are doing is great.
Adding granular contribution metrics to your implementations could certainly be leveraged to motivate sustainable contributions and enable rapid identification of specific subject matter expertise.
Please feel free to contact me directly if you are ever interested in comparing notes.
Bests, Chuck
Founder and CEO
Fuze Digital solutions
February 11, 2010 at 8:37 pm
Great article John. Well done!
Richard: Are you using a reputation engine to allocate “points” to contributors that is commensurate with the perceived value of each contribution? If yes, do you use a single or multiple reputation engines across all your communities? If not, how do you measure and recognize contributions?
Thanks, Chuck
Good stuff!
February 11, 2010 at 1:27 am
ps
hve not found out how to RATE the article, i wouzld like to give it 5 stars (can you manage to show these?)
thanks
(here i am, learning witz 63 what the digital natives grew up with.)
vfb
February 11, 2010 at 1:25 am
well put, Mr. Moore.
during the zenith of industrialization (end of 1960s) we saw a global process of DEMOCRATIZATION of MATERIAL goods (in the first world) . for the first time in the history of mankind everybody could buy things formerly reserved for the upper 10,000. during the 1970.s the DEMOCRATIZATION of DATA began (these, however still needed specialists to interpret). Around the beginning of this century the DEMOCRATIZATION of KNOWLEGE started (wikipedia being ONE good example, google another one). Presently we are moving into an area in which the DEMOCRATIZATION of MANAGEMENT + GOVERNANCE began (inside + outside of organizations). this is the begin of true democracy, based on basic respect for all people, not just the “friends”. formerly only birds of a feather flocked together, in the future all kinds of birds will learn from each other to make this world-of-all-birds a better one. some call it the “wikipedization” of government (society) and of management (companies, organisations etc.). No matter what we call it, it has begun. the American pholosopher FUKIYAMA had predicted this as the basis for lasting peace but he thought we had already reached this point, we have not. we may reach it within the next few generations if certain developments continue and the internet will be a big help in the process.
This article has nicely shown, that even totally top-down (classical hierarchical structures) have begun to change. I shall translate some of your statements into German and quote them in my management-seminars if you allow (i always clearly state authors, titles, publication etc.). May I?
vfb
February 11, 2010 at 1:27 am
Thank you for your comments. Feel free to translate and use as needed.
John
February 10, 2010 at 6:21 pm
The cultural shift from ‘Need to Know’ to ‘Need to Share’ is indeed very radical. I’m sure it cannot be done thru executive orders. And requires change leadership.
February 10, 2010 at 5:17 pm
Great info John. A key point you touched on is the cultural shift that it required to make these types of changes in any organization. This is often times more difficult than teaching people how to use the technology. Did Richard mention any challenges they encountered while making this shift or did he give any examples of “lessons-learned?”
February 10, 2010 at 5:45 pm
Thanks Salina. I now they have learned a numbe rof lessons along the way and have asked Richard if he can stop by and leave his thoughts. I believe he is working today, in spite of the snow pounding on DC. Stay tuned. -John
February 10, 2010 at 8:32 pm
Salina,
Change management is an ongoing process. Nothing helps facilitate change better than success, and the incredible team in eDiplomacy has had many, including Diplopedia, 60+ Communities @ State, the Secretary’s Sounding Board (ideation tool), the Virtual Student Foreign Service, Virtual Presence Posts, etc.
Identifying champions outside of our office (fondly referred to as FOEs – freinds of eDiplomacy) is essential. We also frequently pulse the community on new ideas – the most recent was to explore the value of a professional networking site at the State Department. (86% of the respondents like the idea and the vast majority want to keep it behind the firewall).
We are also self-critical. For example, we have determined that we should take a lighter touch in launching new communities and encourage more experienced community administrators to provide support to new communities (crowd sourcing).
We also looked at the “footprint” of use of eDiplomacy tools Department-wide and have actively reached out to those parts of the State Department which are relatively light users.