I have been watching this application for a while, and regularly chat with Jeff Katz one of the real leaders in the analytics space. Twitalyzer will be releasing their 3.0 release within the next week and, if you have not yet checked them out I would urge you to do so.
Note, their free offering is enough for most people and probably most small businesses and local governments. While I did attempt to sign up for their low cost individual offering I received an error through PayPal. Unfortunate as this has been the only major glitch I have encountered so far.
What is Twitalyzer?
Twitalyzer literally analyzes your Twitter activity, and that of your network, to give you a rich set of metrics with which you can refine your efforts on Twitter. While the tool would benefit from analyzing other networks as well, providing organizations with a complete view of their activity, it does Twitter analysis so well that it is a must have tool.
Tell us more
The dashboard view has a graphical representation of 20 key metrics, ranging from simple measures such as number of followers to calculated measures like Impact and Velocity. I would focus most upon these metrics:
Alright, can the tool help me find the right people?
I am glad you asked…. Yes, it can. Twitalyzer includes the ability to search for other users to follow. As an example, searching for users mentioning marketing with a generosity score greater than 80 returns a list of those users who retweet a lot of content about marketing topics. Follow these people. If and when they follow you back you MAY have enlisted someone who will retweet your content dealing with marketing… Maybe?
Social media only goes so far, where can I go to meet with my community in person?
Twitalyzer enables you to visually find where the most impactful members of your Twitter community live with a nice use of Google maps. Getting ready to go on the road? Reach out to these users and meet them in person.
Curious which of your tweets are going the furthest?
Similar to bit.ly Twitalyzer highlights which of your tweets are the most popular in terms of number of retweets. I am looking forward to eventually having drill-down as I really want to know things like who retweeted and when. I would also love to see:
What’s next for Twitalyzer?
As a betting man I am waiting for someone like Salesforce, Google (who should buy Salesforce too), or Lithium to ultimately by the company. It would be a great addition to their offerings and give a major differentiator.
What else can I tell you about Twitalyzer?
My good friends in the GovLoop community were kind enough to ask me to do a weekly video blog post called Tuesdays with Moore. The focus, of course, will be on my random thoughts about what is taking place in the public sector, focusing primarily on the use of collaborative strategies.
Education is one of the things most needed across all sectors and a simple goal for this series is to continue to educate you and I both. Let me know what you think.