7 Keys to Successful Lead Nurturing (via )

Jeff Ogden is one of those bloggers constantly delivering great content.  When I came across this post I wanted to make sure you read it.   While the link to the full post follows, note these key statistics that Jeff shares in this post.

• Sales lead expert, Mac McIntosh, found that six months after inquiring, 23% of the surveyed subjects had bought the product or service, from the promoter or from a competitor. An additional 67% indicated that they still intended to buy but they were not ready.
• According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.
• According to CSO Insights, companies that excel at lead nurturing have 9% more sales reps make quota, and enjoy a 10% shorter ramp up time for new reps.
• According to DemandGen Report, nurtured leads produce, on average, a 20 percent increase in sales opportunities versus non-nurtured leads.

(If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers) We invite you to check out our new and improved Lead Generation Assessment service too. According to noted lead generation expert, Brian Carroll, as many as 9 out of 10 visitors to your website are not ready to buy now. This means you need to find a way to stay in touch with that 9 and build trust – so that when they’re ready to buy, they buy from … Read More

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