I had the pleasure of doing this week’s radio show with Luis Suarez of IBM and Mark Masterson of CSC. We started our conversation with a discussion of ROI for Social Media and ended up discussing Hippie 2.0 and a world without e-mail. If you listen to the audio podcast it will all make sense.
This podcast ran 56 minutes with the first 5 minutes and 20 seconds being my coverage of top stories, the last 51 being a great conversation. Feel free to either listen live here or navigate to the show page to listen and/or download there.
John
If you need help from The Lab, drop me a note. If you would like to view more case studies and interviews, or just want to read about The Social Ecosystem, click on the links and let me know your thoughts.
August 1, 2010 at 6:27 pm
[...] more: Social Media ROI and Hippy 2.0… It all made sense.. « Random … change, focus, media-strategy, the-change, [...]
July 31, 2010 at 1:03 am
Nice you should view this from an iPhone. Love the writing but I want to see something other than a Lego . Please view from iPhone thank you
July 29, 2010 at 9:43 pm
[...] himself has actually put together a rather nice short blog post on that podcast under the title Social Media ROI and Hippy 2.0… It all made sense… In it he mentions how the recording lasts for about 56 minutes and it starts off at around minute [...]
July 29, 2010 at 11:10 am
[...] This post was mentioned on Twitter by Andy Piper, Nikhil Nulkar. Nikhil Nulkar said: @lammiia Here you go! – http://bit.ly/aaqhvT [...]
July 29, 2010 at 3:02 am
[...] Continued here: Social Media ROI and Hippy 2.0… It all made sense.. « Random … [...]
July 28, 2010 at 7:08 pm
[...] Social Media ROI and Hippy 2.0… It all made sense.. [...]
July 28, 2010 at 6:59 pm
Hi John,
Great talk show today.
I know Luis well as we are bitter rivals (IBM & Oracle) but actually when it comes to Social Media we are in complete agreement, with similar goals and both passionate about the misuse of email
Creating the social Workplace is never easy, and Mark made some good points that the CFO is not the right person to address. My experience at Oracle is similar, aim for middle management – they are the gateway to sales and top level management and they are the people who really need to get better socially connected.
It’s also nice to hear that the focus should be on the change in mindset not the tools – “Technology enables a social media strategy – it doesn’t define it” (see http://www.slideshare.net/DavidChris/be-ne-lux-sms-mar-2010).
Again great show, and looking forward to more about evolving The Social Workplace from you.
kind regards,
David
Oracle and StopThinkSocial.com
July 29, 2010 at 12:09 am
Thanks David. If you ever want to join the show and share what Oracle is up to, especially if it’s around a customer-driven case study (or something similar), let me know.
John