Are you about to invest in Mobile Enterprise product development? You need to develop on the web first, here’s why
This has recently been a topic that I have been discussing with a lot of different people. In general, people tend to disagree with me until we talk it out. Their argument is that the performance and the functionality available on each device is superior to what you can create with a web application. They [...]
Read Full Post | Make a Comment ( 4 so far )A great team delivers again: anywhere for InterAction 3.01
This post is purely a congratulations to my team and a small bit of boasting about our great mobile CRM solution. If you’re not interested in either feel free to skip the post.
I wanted to thank the entire Swimfish team for doing a great job delivering anywhere for InterAction 3.01. A lot of [...]
Are you getting what you need from your CRM system?
As I have noted in earlier posts I have seen too many companies invest a lot of money into CRM systems without getting the return on investment they were expecting. Often times it’s because of personnel changes (project sponsor moving on without someone else picking up the torch), but it can also be due to [...]
Read Full Post | Make a Comment ( 3 so far )Building mobile applications for CRM systems
As I noted in an earlier post there are many obstacles to a successful CRM roll-out. However, once you’ve gotten past those issues your roll-out will only be successful if your users adopt the system. A CRM system, as I’ve noted elsewhere, is just a tool. If this tool is not used than you wasted [...]
Read Full Post | Make a Comment ( 14 so far )
