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Interesting post. I disagree somewhat in that I feel advertising and public relations (and customer service and sales and…) all play a role in defining your brand. However, I wanted to share and get your thoughts.
Posh Concepts Tip of the Week: Public Relations Builds a Brand not Advertising Public relations offers many ways of getting publicity for your company, such as the press release, the use of social networking, word of mouth (WOM) and also using the blogosphere which journalists flock to these days. Building a brand is not achieved through advertising, but rather publicity. A prime example of this is Starbucks who had spent less than $10 million in … Read More
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